The Charlotte 49ers Athletic Foundation's "Great Gold Rush Auction" surpassed its goal for the third consecutive season. This year's auction raised $260,000 and included 625 attendees bidding on more than 1,500 items valued at over $400,000. The auction's goal was $250,000.
Proceeds from the auction go directly to the 49ers Athletic Scholarship fund. Marilyn Gallagher, a member of the Athletic Foundation’s Board of Directors, served as Auction Chair. The evening was hosted by former President and CEO of Pepsi-Cola Bottling Company Dale Halton and Mark Colone, Vice President of the Signature Sports Group which serves as the 49ers’ external marketing arm.
Several unique items were sold including a round of golf with university Chancellor Phil Dubois at Quail Hollow Club, “Coach for a Day” items with 49ers head men’s basketball coach Bobby Lutz and head women’s basketball coach Karen Aston, and a gourmet dinner for eight prepared by a chef from Johnson & Wales.
Also available was a trip to ESPN’s Anaheim Classic, in which the 49ers will compete in November, and trips to Telluride, Maui, Hilton Head and Grandfather Mountain. Next year’s auction is scheduled for June 6, 2009, at Halton Arena.